Play responsibly Need help with gambling?

Independent · Updated November 2026

Non GamStop Bookmakers

A bookmaker not on GamStop is a betting brand licensed outside Great Britain, and the most useful thing to understand about the ones in this market is that "bookmaker" describes a business model rather than a licence type. Several of the brands here are not standalone bookmakers at all: they are storefronts on a shared platform, running under one Curaçao permit across a set of separate companies. Knowing which is which is the difference between comparing businesses and comparing shop signs.

What actually makes a bookmaker

A bookmaker takes bets and sets prices, carrying the risk itself. That is the economic definition, and it distinguishes a bookie from an exchange, where customers bet against each other. It also distinguishes a bookie from an affiliate, which refers customers and takes a share of revenue without carrying any risk.

In licensing terms, though, "bookmaker" is not a category the way "casino" is. An operator holds a permit to offer remote gambling, and betting is one of the products that permit allows. That is why a casino and a bookmaker can sit under the same licence, and why the brands in this group describe themselves as both.

Who holds the permit behind the brand

Every operator in this group runs under a Curaçao permit, and most share one: OGL/2024/1129/0928 appears across several brands, each operated by a different N.V. company. Cheeky Wins runs under CHEEKY HOLDING N.V., 1000 Spins under ONE GRAND ENTERTAINMENT N.V., Superb under WINNER GROUP N.V., and so on. GoldenBet sits on a separate permit, OGL/2024/1798/1048, operated by Santeda International B.V.

This is a white-label structure, and it is not hidden — the permit number is in the terms. Its significance is that the brand in front of you is not necessarily the business behind it. When you compare two bookies in this group, you may be comparing two front-ends to the same platform, the same payment infrastructure and the same support organisation.

Why "UK bookmakers not on GamStop" is nearly a contradiction

A bookmaker holding a UK licence must join GamStop and must check it before opening an account. So a "UK bookmaker not on GamStop" cannot be a UK-licensed bookmaker: the two conditions are mutually exclusive by definition. What the phrase actually points at is a bookmaker that accepts UK customers while being licensed somewhere else.

That is worth stating plainly because the wording suggests something that does not exist — a UK bookie that has opted out of the scheme. No UK-licensed operator can opt out; participation is a licence condition. The brands that market themselves this way are offshore, and the word "UK" describes the customer, not the regulator.

How to tell what you are dealing with

Four checks. First, find the operating company name in the terms and match it to the licence number. Second, check whether that company appears on more than one brand's terms — if it does, you are looking at a white label. Third, check the UK Gambling Commission's public register for the brand and the company; if neither appears, the site is offshore. Fourth, look at whether the brand has its own payment relationships or shares them with the group, which the withdrawal section often reveals.

None of this tells you whether the bookie is good. It tells you what you are comparing, which is the precondition for comparing anything at all.

Brand versus business

A bookmaker brand is not always a bookmaker business. In this group, most brands share one Curaçao permit across separate companies, which is a white-label structure stated openly in the terms. Check the operating company before you treat two brands as two choices.

The brands, their licences and their operators

  1. Welcome bonus£1,500 across three depositsMin deposit £20

    Wagering
    35x
    Payout
    0–72h pending, then 1–5 days
    Payments
    8.8/10★★★★★★★★★★
  2. Welcome bonus€1,000 + €600 + €400 across threeMin deposit £20

    Our Top PickPublishes its 30x wagering in the promotion terms

    Wagering
    30x
    Payout
    Instant–1h · 48h pending
    Payments
    8.6/10★★★★★★★★★★
  3. Welcome bonus€4,500 total across depositsMin deposit £20

    Wagering
    30x
    Payout
    Instant–1h · 48h pending
    Payments
    8.4/10★★★★★★★★★★
  4. Welcome bonus€10,000 across deposits, not oneMin deposit £20

    Wagering
    30x
    Payout
    Instant–1h · 48h pending
    Payments
    8.3/10★★★★★★★★★★
  5. Welcome bonus€4,000 stage 1, €6,000 stage 2Min deposit £20

    Wagering
    30x
    Payout
    Instant–1h · 48h pending
    Payments
    8.2/10★★★★★★★★★★
  6. Welcome bonus€1,000 stage 1, codes publishedMin deposit £20

    Wagering
    30x
    Payout
    Instant–1h · 48h pending
    Payments
    8.0/10★★★★★★★★★★
  7. Welcome bonus€1,000 cap — €30,000 to clearMin deposit £20

    Wagering
    30x
    Payout
    Instant–1h · 48h pending
    Payments
    7.9/10★★★★★★★★★★
  8. Welcome bonus€1,000 single stageMin deposit £20

    Wagering
    30x
    Payout
    Instant–1h · 48h pending
    Payments
    7.8/10★★★★★★★★★★
  9. Welcome bonus€5,000 at 1000% — €150,000 turnoverMin deposit £20

    Wagering
    30x
    Payout
    Instant–1h · 48h pending
    Payments
    7.7/10★★★★★★★★★★
  10. Welcome bonus€5,000 across the ladderMin deposit £20

    Wagering
    30x
    Payout
    Instant–1h · 48h pending
    Payments
    7.6/10★★★★★★★★★★

What a bookie in this market is good at, and what it is not

The betting product is football-led, and on the major leagues it is competitive. The racing coverage is thinner than a UK book's, and the best-odds-guaranteed offers that define the UK racing market are generally absent. Cash-out exists at some operators and is at the book's discretion. Limits are lower than a dedicated bookmaker's, and the maximum-payout clause is the number to read before a large bet.

What no bookie here offers is the UK regulatory layer: no GamStop check, no Commission oversight of terms, no approved dispute-resolution route. That is the trade every customer of an offshore bookie makes, and it is the same trade at every brand in the table.

Frequently Asked Questions

What is a bookmaker not on GamStop?
A betting brand licensed outside Great Britain that accepts UK customers without checking the UK self-exclusion register. It cannot be a UK-licensed bookmaker, because joining GamStop is a condition of holding a UK licence — the two things are mutually exclusive by definition. The phrase therefore describes an offshore bookie serving British customers, not a UK one that opted out. That distinction matters for what follows: no GamStop check, no Commission oversight of the terms, and no approved UK dispute-resolution route. The word "UK" in the marketing describes the customer, not the regulator.
Are these bookies independent businesses?
Mostly not. Nine brands in this group share one Curaçao permit, OGL/2024/1129/0928, across separate N.V. companies, which is a white-label structure stated in the terms. Cheeky Wins runs under CHEEKY HOLDING N.V., 1000 Spins under ONE GRAND ENTERTAINMENT N.V., Superb and WinnerCasino under WINNER GROUP N.V. GoldenBet sits on its own permit, OGL/2024/1798/1048, through Santeda International B.V. Comparing two brands in the shared group may mean comparing two front-ends to the same platform, payment infrastructure and support organisation, so the branding difference can be smaller than it looks.
What is a white-label bookmaker?
A brand that runs on another company's platform and licence rather than holding its own. The brand handles marketing and customer-facing design; the platform handles games, payments and support. It is a legitimate arrangement and it is disclosed in the terms, but it changes what a complaint reaches and what a comparison between brands actually measures.
How do I check who operates a bookie?
Find the operating company name and licence number in the terms, then search the UK Gambling Commission's public register for both the brand and the company. If neither appears, the site is offshore. If the same company appears on several brands' terms, you are looking at a white label. For a Curaçao permit, check the Curaçao Gaming Authority register as well, since that is where the company and permit number should match. Ten minutes of checking tells you whether the brand in front of you is a business or a storefront on someone else's platform.
Do these bookies cover British horse racing?
Some price the major meetings, but coverage is thinner than a UK bookmaker's, and the best-odds-guaranteed offers that define the UK racing market are generally absent. Each-way terms are also less generous: an offshore book is more likely to pay three places at a fifth of the odds where a UK book might pay four or five at a quarter. For a racing-first punter, this is the biggest practical gap, because the everyday cards and the terms around them are what a racing bettor actually uses. The horse racing page explains why the gap is structural rather than accidental.
What happens if I have a dispute with a bookie?
You raise it with the operator first. If it is not resolved, the terms in this group point to arbitration under the Curaçao permit rather than to a UK alternative dispute resolution provider or the Financial Ombudsman. That is a slower and less predictable route than a UK-licensed customer would have.